We started Fytique because the UK home gym market was full of the wrong things.

Cheap equipment dressed up with impressive specifications. Generalist retailers stocking hundreds of brands without knowing any of them properly. Products that looked good in photos and arrived built to fail.

If you are spending £300, £1,000, or £3,000 on home gym equipment, you should be buying something that lasts. We built Fytique around that idea.

Fytique is an independent home gym equipment retailer. We're not tied to any single manufacturer, which means every brand on our site is chosen on merit, not obligation. Fytique is an authorised distributor for Gym Gear Products (Fitness Warehouse Ltd).  
Authorised UK agents of Yoga Mad, Fitness Mad and Pilates Mad — the Mad HQ Group for premium studio equipment.

How we choose what goes on the site

We do not stock everything. We stock what passes.

Every product that goes live on fytique.co.uk goes through the same four checks:

Steel gauge and weld quality. Does the construction meet a commercial standard — not consumer grade? We review manufacturer specifications for steel gauge and weld quality, and if they don't meet a genuine commercial standard, the product does not make our range.

Weight capacity — honestly rated. A rack that claims 300kg and bends at 150kg is not a 300kg rack. We check advertised weight capacities against the manufacturer's own engineering specifications and materials data — not just the number on the marketing page.

UK warranty and after-sales support. A warranty number printed on a spec sheet is not the same as a real UK team standing behind the product. We only work with suppliers who can support their products after the sale.

Long-term availability. Can we get parts? Can we support you after purchase? Equipment that cannot be serviced or repaired is not equipment — it is a subscription with an expiry date.

Most brands that cross our desk do not pass all four. That is not a problem. That is the standard.

We are a new business — and we are honest about that

Fytique launched in 2026. We do not have years of reviews. We do not have thousands of customers.

What we do have is a carefully selected range of equipment, a genuine understanding of what makes home gym kit worth buying, and a commitment to being the kind of retailer we would want to buy from ourselves.

If you have a question about any product on this site — dimensions, delivery access, suitability for your space, warranty terms — contact us. We will give you a straight answer, not a sales pitch.

020 8064 1003 support@fytique.co.uk Monday to Friday, 9am to 5pm

Fytique Ltd — Company No. 17174804 128 City Road, London, EC1V 2NX

  • Our Story

  • At Fytique, we believe in the power of movement. Founded with a passion for sports and a commitment to excellence, we set out to create high-performance gear that empowers athletes at every level. From humble beginnings in a small garage to becoming a trusted name in sports innovation.

  • Our journey has been fueled by dedication, research, and a relentless pursuit of perfection. Whether you're a beginner or a pro, Fytique is here to help you push boundaries, break records, and redefine what’s possible.

Fytique Team

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Neil Dawson


Neil founded Fytique and writes some of its buying guides and articles. His background is running the business day to day rather than a fitness qualification, and his writing sticks to practical, straightforward equipment advice rather than training or health guidance.

Managing Director
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Tony Harding


Tony researches and writes Fytique's buying guides and product comparisons, drawing on product specs, customer questions, and real-world feedback the business sees day to day. He's not a personal trainer or fitness professional — his focus is helping you pick the right equipment for your space, budget, and goals, not coaching or medical advice.

Team Leader
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  • Trusted products

    Engineered for consistent performance and built to last. We focus on proven equipment with clear specifications, so you can buy with confidence and train without compromise.

  • After sales support

    Support doesn’t stop at checkout. If you need help with setup, product questions, or warranty guidance, our UK team is here to get you sorted quickly and clearly.

  • Delivery across globe

    Fast, reliable UK-wide delivery direct from our suppliers. Clear lead times at checkout, tracked updates where available, and straightforward help if you need to change access details.

  • Quality home goods

    Premium home fitness equipment designed for real living spaces. Strong build quality, practical features, and a clean look that fits your home while delivering serious training results.